Starbucks movie
Starbucks is moving one step closer to taking over the world: They're launching an all-out advertisement/endorsement campaign for a movie about a spelling bee. The deal includes everything from hard-to-spell words being printed on millions of cups to baristas who, after getting an early viewing of the movie, are "encouraged" to talk to customers about the movie. The coffee giant is marketing the movie so much that, rather than paying to have their brand in the film the way most advertisers do, Starbucks gets a cut of the film.Now all they need is to get Google in on it, and then the world will be theirs.
Posted by Layla at 10:50 PM, April 02, 2006
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