Weekly Ratings

December 4^th, 2000  to December 10^th, 2000 

Rerun of Skin & Bones - December 4^th, 2000

79. 7th Heaven 3.7
85. Sabrina 2.9
86. Charmed 2.8
89. Buffy 2.6
89. Felicity 2.6
89. Sabrina 2.6
92. Angel 2.5
97. Dawson's Creek 2.3
98. ROSWELL 2.2
99. Gilmore Girls 2.1
99. Nikki 2.1
99. Popular 2.1
104. Jamie Foxx Show 1.9
104. Steve Harvey Show 1.9
107. The PJs 1.8
110. Hype 1.6

THE WB ACHIEVES ANOTHER WEEK OF GROWTH, SCORING #1 ADULT GAINS AMONG ALL NETWORK AND OUTPACING LAST YEAR'S AVERAGE BY +23% IN ADULTS 18-34 

SEASON-TO-DATE, THE WB IS WELL AHEAD OF CBS IN PERSONS & FEMALES 12-34 


BURBANK, CA (December 12, 2000) - The WB Network once again scored the strongest year-to-year gains of any network across the 12-34, 18-34 and 18-49 demographics for the week of December 4-10. The WB was up significantly vs. the same week a year ago in adults 18-34 (1.6, +23%), women 18-34 (2.1, +31%), men 18-34 (1.2, +33%), adults 18-49 (1.5, +25%), women 18-49 (1.8, +20%) and men 18-49 (1.1, +22%). The network also achieved solid increases over last year in persons 12-34 (1.9, +12%), females 12-34 (2.4, +9%) and males 12-34 (1.4, up +17%). This was in sharp contrast with the major networks, as ABC, CBS and FOX were all down compared with the same week last year, while NBC secured narrow year-to-year gains. 
The WB remains well ahead of last year on a season-to-date basis and is ahead of CBS for the season in persons 12-34 (2.4/7 vs. 2.3/7) and females 12-34 (3.1/9 vs. 2.5/8). 

The gains season-to-date gains are most evident across the 18-34 and 18-49 demo categories. The network has grown +22% in rating over the same period a year ago among adults 18-34 (2.2), built +17% in rating among women 18-34 (2.8) and improved +33% in rating among men 18-34 (1.6). The WB also registers year-to-year growth among adults 18-49 (1.9, +19%), women 18-49 (2.3, +10%), men 18-49 (1.4, +27%), persons 12-34 (2.4, +4%) and males 12-34 (1.8, up +20%). The WB continues to lead the pack among female teens with a 4.2. 

NIGHT-BY-NIGHT HIGHLIGHTS FOLLOW: 

.............

The WB's Highlights For Monday, December 4: 

"7th Heaven" & "Roswell" Score Another Monday Of Across-The-Board Growth 

The WB's Monday line-up is still showing outstanding growth versus the parallel night a year ago across all key demographics. The network was up year-to-year among persons 12-34 (2.4, +20%), women 12-34 (3.2, +23%), men 12-34 (+21%), women 18-34 (2.0, +33%), women 18-34 (2.6, +44%) and men 18-34 (+27%). The WB was also vastly improved over last year among adults 18-49 (+27%), women 18-49 (+20%) and men 18-49 (+30%). 

7TH HEAVEN posted impressive double-digit growth versus the equivalent night a year ago across every key demo. The family drama delivered increases in adults 18-34 (2.5, +67%), women 18-34 (3.1, +63%), men 18-34 (+58%), persons 12-34 (3.1, +48%), women 12-34 (4.0, +54%), men 12-34 (+40%), adults 18-49 (2.4, +50%), women 18-49 (3.1, +48%) and men 18-49 (+60%). teens 12-17 (4.6/14, +31%), female teens (6.6, +38%) and male teens (+23%). The 7TH HEAVEN repeat defeated an original Titans on NBC across the 12-34 demographics and was extremely competitive across the 18-34 and 18-49 with the relocated NBC drama. 

ROSWELL airing against original programming on ABC, NBC and FOX, still delivered growth over the prior year in adults 18-34 (+7%) and women 18-34 (2.1, +17%). 

The WB's Highlights For Friday, December 8: 

The WB Scores Huge Year-To-Year Growth In All Age Groups, Including +92% In Women 12-34 As It Ranked Tied For #2 For The Night In Women 12-34 

An Hour Of 'Sabrina' Achieves #2 Rank In Women 12-34 & #3 Rank In Persons 12-34; "Popular" Pops In All Of Its Target Demos 

The WB's new Friday line-up of back-to-back episodes of SABRINA, THE TEENAGE WITCH and POPULAR continues to make tremendous strides in the network's key demos, showing dramatic year-to-year growth. 

For the night, The WB achieved +64% growth in women 18-34, +20% in adults 18-34, +92% in women 12-34, +45% in persons 12-34. +55% in women 18-49, +20% in adults 18-49, +139% in female teens, +80% in total teens, +52% in total viewers and +41% in households. 

Competitively, The WB finished in a tie for #2 in women 12-34 and #1 for the night in female teens. 

The first episode of SABRINA, THE TEENAGE WITCH was ahead of the time-period performance of a year ago in women 18-34 (+21%), adults 18-34 (+9%), women 12-34 (+64%), persons 12-34 (+36%), women 18-49 (+31%), adults 18-49 (+18%), female teens (+225%), teens (+167%), male teens (+29%), total viewers (+50%) and households (+37%). 

Competitively, SABRINA at 8:00 p.m. placed in a tie for #2 in women 12-34 ahead of "Two Guys & a Girl" on ABC, "The Fugitive" on CBS and tied with "Providence" on NBC. It also topped "The Fugitive" and "Freedom" in persons 12-34 and was #1 in the time period in female teens. 

The second episode of SABRINA was ahead of the time-period performance of a year ago in women 18-34 (+43%), adults 18-34 (+27%), women 12-34 (+100%), persons 12-34 (+64%), women 18-49 (+75%), adults 18-49 (+36%), female teens (+257%), teens (+173%), male teens (+38%), total viewers (+80%) and households (+61%). 

Competitively, the second episode of SABRINA finished #2 in women 12-34 ahead of the premiere of "Dot Comedy" on ABC, "The Fugitive," "Providence," and "Freedom." 

SABRINA finished #3 in both persons 12-34 and women 18-34 topping "Dot Comedy" and "The Fugitive" and also defeated "Dot Comedy" in adults 18-34. The 8:30 p.m. episode was the #1 show for the night in female teens. 

POPULAR finished off the night by continuing the growth story. It out-scored the time period performance of a year ago in women 18-34 (+89%), adults 18-34 (+22%), women 12-34 (+92%), persons 12-34 (+33%), women 18-49 (+50%), adults 18-49 (+22%), female teens (+86%), total teens (+35%), total viewers (+36%) and households (+31%). 

POPULAR finished #3 at 9:00 p.m. in women 12-34, ahead of "Norm" and "Madigan Men" on ABC and "Dateline" on NBC. POPULAR also out-rated "Norm" and "Madigan Men," while tying "Dateline" in persons 12-34 and ahead of "Norm" and "Madigan Men" in women 18-34. POPULAR ranked #1 in for the hour in female teens. 

Copyright 2000 The WB Television Network